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What This Startup Teaches Us About Behavioral Economics

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Manage episode 418566368 series 3568392
内容由Mary Wisniewski & Cornerstone Advisors, Mary Wisniewski, and Cornerstone Advisors提供。所有播客内容(包括剧集、图形和播客描述)均由 Mary Wisniewski & Cornerstone Advisors, Mary Wisniewski, and Cornerstone Advisors 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

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Debbie, an early-stage fintech startup, is rewriting the rules on rewards. Instead of offering consumers rewards for spending, Debbie offers rewards for paying down their debt and saving money at a time when credit card and auto loan delinquency rates have increased to their highest level since the Great Recession, per data from the Federal Reserve Bank of New York

Today’s episode: Mary sits down with Debbie’s CEO and Co-Founder, Frida Leibowitz. They chat about how to drive engagement on a dreary subject, offer unexpected techniques to develop a vibrant user community, and discuss something seemingly counterintuitive: How too many resources can interfere with building a bank product – something Frida witnessed firsthand while previously working at Goldman Sachs’ Marcus.

  continue reading

15集单集

Artwork
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Manage episode 418566368 series 3568392
内容由Mary Wisniewski & Cornerstone Advisors, Mary Wisniewski, and Cornerstone Advisors提供。所有播客内容(包括剧集、图形和播客描述)均由 Mary Wisniewski & Cornerstone Advisors, Mary Wisniewski, and Cornerstone Advisors 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Send us a text

Debbie, an early-stage fintech startup, is rewriting the rules on rewards. Instead of offering consumers rewards for spending, Debbie offers rewards for paying down their debt and saving money at a time when credit card and auto loan delinquency rates have increased to their highest level since the Great Recession, per data from the Federal Reserve Bank of New York

Today’s episode: Mary sits down with Debbie’s CEO and Co-Founder, Frida Leibowitz. They chat about how to drive engagement on a dreary subject, offer unexpected techniques to develop a vibrant user community, and discuss something seemingly counterintuitive: How too many resources can interfere with building a bank product – something Frida witnessed firsthand while previously working at Goldman Sachs’ Marcus.

  continue reading

15集单集

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