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What This Startup Teaches Us About Behavioral Economics
Manage episode 418566368 series 3568392
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Debbie, an early-stage fintech startup, is rewriting the rules on rewards. Instead of offering consumers rewards for spending, Debbie offers rewards for paying down their debt and saving money at a time when credit card and auto loan delinquency rates have increased to their highest level since the Great Recession, per data from the Federal Reserve Bank of New York
Today’s episode: Mary sits down with Debbie’s CEO and Co-Founder, Frida Leibowitz. They chat about how to drive engagement on a dreary subject, offer unexpected techniques to develop a vibrant user community, and discuss something seemingly counterintuitive: How too many resources can interfere with building a bank product – something Frida witnessed firsthand while previously working at Goldman Sachs’ Marcus.
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