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The Science Behind Achieving Better Results

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Manage episode 348576393 series 3180373
内容由Matt Wilson提供。所有播客内容(包括剧集、图形和播客描述)均由 Matt Wilson 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this Episode of Mostly Automotive Marketing with Matt Wilson we chat about attribution. It’s a frequent topic on this podcast, but in this episode we brough in a couple of experts. We’re joined by Amanda Juip from Urban Science and Shane Stender from SilverBack Advertising. Together, their companies have put out a fantastic case studies on advertising attribution that helps close the gap between marketing dollars spent and actual dealer results.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.

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139集单集

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Manage episode 348576393 series 3180373
内容由Matt Wilson提供。所有播客内容(包括剧集、图形和播客描述)均由 Matt Wilson 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this Episode of Mostly Automotive Marketing with Matt Wilson we chat about attribution. It’s a frequent topic on this podcast, but in this episode we brough in a couple of experts. We’re joined by Amanda Juip from Urban Science and Shane Stender from SilverBack Advertising. Together, their companies have put out a fantastic case studies on advertising attribution that helps close the gap between marketing dollars spent and actual dealer results.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.

  continue reading

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