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#26 - Exploring the Role of Insight Activation in Market Research (with Greg Morris of F1)

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Manage episode 336506078 series 3377566
内容由FlexMR提供。所有播客内容(包括剧集、图形和播客描述)均由 FlexMR 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode of the MRX Lab from FlexMR, we’re joined by Greg Morris, Senior Brand Research Manager at F1. Over the course of ten minutes, we evaluate the role of insight activation in market research – what it is, why it’s important and the impact that it can have.

Greg shares his advice for engaging stakeholders throughout a research project, overcoming time constraints and turning insight into action. We also explore why insight is so important to F1 and the role that the research team play in helping stakeholders to achieve their goals.

---

Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)

Featuring: Greg Morris, Senior Brand Research Manager @ F1

For more info on FlexMR, visit www.flexmr.net

Or connect via LinkedIn / Twitter / Facebook

  continue reading

62集单集

Artwork
icon分享
 
Manage episode 336506078 series 3377566
内容由FlexMR提供。所有播客内容(包括剧集、图形和播客描述)均由 FlexMR 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode of the MRX Lab from FlexMR, we’re joined by Greg Morris, Senior Brand Research Manager at F1. Over the course of ten minutes, we evaluate the role of insight activation in market research – what it is, why it’s important and the impact that it can have.

Greg shares his advice for engaging stakeholders throughout a research project, overcoming time constraints and turning insight into action. We also explore why insight is so important to F1 and the role that the research team play in helping stakeholders to achieve their goals.

---

Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)

Featuring: Greg Morris, Senior Brand Research Manager @ F1

For more info on FlexMR, visit www.flexmr.net

Or connect via LinkedIn / Twitter / Facebook

  continue reading

62集单集

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