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#39 – The Role of Empathy in Market Research (with Rob Volpe of Ignite 360)

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Manage episode 348346895 series 3377566
内容由FlexMR提供。所有播客内容(包括剧集、图形和播客描述)均由 FlexMR 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Empathy is a skill that we’re all born with, but as with everything else – it’s something we must practise to become better at. Marketers and researchers are acutely aware of the role that empathy plays in building customer relationships, creating positive work cultures and simply connecting with others throughout all aspects of our day-to-day lives.

In this episode of the MRX Lab, we speak to Rob Volpe, CEO & founder of Ignite 360 and author of Tell Me More About That, about the impact that empathy has on marketing, research and leadership. We discuss the misconceptions about the subject, the role of EQ and the common barriers to building empathy with others. Rob also shares his personal journey and highlights important data on the empathy crisis facing the world today.

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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)

Featuring: Rob Volpe, CEO & Founder @ Ignite 360 (Website / LinkedIn)

To learn about Rob’s book, Tell Me More About That, visit www.5stepstoempathy.com

For more info on FlexMR, visit www.flexmr.net

Or connect via LinkedIn / Twitter / Facebook

  continue reading

62集单集

Artwork
icon分享
 
Manage episode 348346895 series 3377566
内容由FlexMR提供。所有播客内容(包括剧集、图形和播客描述)均由 FlexMR 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Empathy is a skill that we’re all born with, but as with everything else – it’s something we must practise to become better at. Marketers and researchers are acutely aware of the role that empathy plays in building customer relationships, creating positive work cultures and simply connecting with others throughout all aspects of our day-to-day lives.

In this episode of the MRX Lab, we speak to Rob Volpe, CEO & founder of Ignite 360 and author of Tell Me More About That, about the impact that empathy has on marketing, research and leadership. We discuss the misconceptions about the subject, the role of EQ and the common barriers to building empathy with others. Rob also shares his personal journey and highlights important data on the empathy crisis facing the world today.

---

Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)

Featuring: Rob Volpe, CEO & Founder @ Ignite 360 (Website / LinkedIn)

To learn about Rob’s book, Tell Me More About That, visit www.5stepstoempathy.com

For more info on FlexMR, visit www.flexmr.net

Or connect via LinkedIn / Twitter / Facebook

  continue reading

62集单集

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