使用Player FM应用程序离线!
#39 – The Role of Empathy in Market Research (with Rob Volpe of Ignite 360)
Manage episode 348346895 series 3377566
Empathy is a skill that we’re all born with, but as with everything else – it’s something we must practise to become better at. Marketers and researchers are acutely aware of the role that empathy plays in building customer relationships, creating positive work cultures and simply connecting with others throughout all aspects of our day-to-day lives.
In this episode of the MRX Lab, we speak to Rob Volpe, CEO & founder of Ignite 360 and author of Tell Me More About That, about the impact that empathy has on marketing, research and leadership. We discuss the misconceptions about the subject, the role of EQ and the common barriers to building empathy with others. Rob also shares his personal journey and highlights important data on the empathy crisis facing the world today.
---
Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
Featuring: Rob Volpe, CEO & Founder @ Ignite 360 (Website / LinkedIn)
To learn about Rob’s book, Tell Me More About That, visit www.5stepstoempathy.com
For more info on FlexMR, visit www.flexmr.net
62集单集
Manage episode 348346895 series 3377566
Empathy is a skill that we’re all born with, but as with everything else – it’s something we must practise to become better at. Marketers and researchers are acutely aware of the role that empathy plays in building customer relationships, creating positive work cultures and simply connecting with others throughout all aspects of our day-to-day lives.
In this episode of the MRX Lab, we speak to Rob Volpe, CEO & founder of Ignite 360 and author of Tell Me More About That, about the impact that empathy has on marketing, research and leadership. We discuss the misconceptions about the subject, the role of EQ and the common barriers to building empathy with others. Rob also shares his personal journey and highlights important data on the empathy crisis facing the world today.
---
Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
Featuring: Rob Volpe, CEO & Founder @ Ignite 360 (Website / LinkedIn)
To learn about Rob’s book, Tell Me More About That, visit www.5stepstoempathy.com
For more info on FlexMR, visit www.flexmr.net
62集单集
すべてのエピソード
×欢迎使用Player FM
Player FM正在网上搜索高质量的播客,以便您现在享受。它是最好的播客应用程序,适用于安卓、iPhone和网络。注册以跨设备同步订阅。