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内容由FlexMR提供。所有播客内容（包括剧集、图形和播客描述）均由 FlexMR 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Player FM -播客应用
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使用Player FM应用程序离线！
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#48 - Building Insight Teams for Transformative Change
Manage episode 397343039 series 3377566
内容由FlexMR提供。所有播客内容（包括剧集、图形和播客描述）均由 FlexMR 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
How do you turn insight from a routine, mundane process into a driver of transformative change and competitive advantage for your business? With over 15 years experience developing teams and functions for leading UK brands - including British Airways, Halfords, and Saga - Debra Walmsley explains how in our opening episode of Season 5.
We discuss the skills, roles and competencies that research teams should look to develop, as well as the importance of internal sponsors and the steps to build a strong business case. We also investigate the changing landscape of client-side research and how to deliver value in a post-covid, hybrid world.
---
Presented by: Chris Martin, CMO @ FlexMR
Featuring: Debra Walmsley, Customer Insight Consultant
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
62集单集
分享
Manage episode 397343039 series 3377566
内容由FlexMR提供。所有播客内容（包括剧集、图形和播客描述）均由 FlexMR 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
How do you turn insight from a routine, mundane process into a driver of transformative change and competitive advantage for your business? With over 15 years experience developing teams and functions for leading UK brands - including British Airways, Halfords, and Saga - Debra Walmsley explains how in our opening episode of Season 5.
We discuss the skills, roles and competencies that research teams should look to develop, as well as the importance of internal sponsors and the steps to build a strong business case. We also investigate the changing landscape of client-side research and how to deliver value in a post-covid, hybrid world.
---
Presented by: Chris Martin, CMO @ FlexMR
Featuring: Debra Walmsley, Customer Insight Consultant
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
62集单集
所有剧集
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Player FM -播客应用
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使用Player FM应用程序离线！
