Bootstrapping Outway Socks to $10M in sales | Rob Fraser | My Biggest Lessons

My Biggest Lessons with Chris Meade

Rob Fraser is a 5X national team professional cyclist! Now he's spending his time growing Outway, a sock brand which he's bootstrapped up to $10M in sales. Now it's time to scale to $100M.

After wearing his cycling socks all day, he realized that they could be a bit better in quality.

2:45 Getting people to buy $15 - $20 socks on the internet that they can't feel before buying. Rob started in person to get people to buy, try, and build trust. They also told the story for cyclists, runners, and other athletes.

8:30 Combating iOS changes by going back to trade shows and other creative strategies. They're also promoting at events like marathons to give all runners a pair of socks.

12:25 Staying focused on not adding too many line items like shirts and hoodies.

18:00 Working with a team to keep egos and big personalities focused on the goal.

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Chris Meade is the co-founder & CMO of CROSSNET, the world’s first four-way volleyball game. Chris was honored with Forbes 30U30 for the 2021 Sports category. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at 3000+ retail stores such as Walmart, Target, DICKS, Academy Sports, Sam’s Club and 20+ other retailers.