281 When to use Fixed Price v. Percentage Discounts

My Digital Farmer Podcast

Fixed Price discounts. You've seen them. "Save $5 when you spend $25!!"

Percentage off discounts. You've seen those too: "Get 20% off when you spend $25 or more!"

But which one is more effective? If you were going to build a coupon code in your online store, or offer a promotion at your farm store -- which one will lead to more sales?

Well... it depends.

As it turns out, there are best practices surrounding the use of the fixed price v. the percentage off discount. And it all revolves around sales psychology.

Our brains just "feel better" when we use one over the other -- in certain circumstances.

In this episode, I share with you what conventional marketing wisdom says about when to use a fixed price discount over a percentage off discount. Test these out in your farm marketing and see what works best.

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Some of the resources mentioned in this episode:

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