179- Public Relations: How I Discovered This Profession

Nata PR School (EN)

Before becoming an expert in public relations and founding NATA PR agency over 20 years ago, I held the position of communications and marketing director for ten years, working for companies such as an opera house, a theatre, a record label, and a television production company.

My last marketing job was for a clothing brand in Canada and the United States: Parasuco Jeans.

As I only sometimes had the budget to hire a PR professional for my team or retain the services of a public relations agency, I wondered how I could incorporate this activity among all my other marketing responsibilities.

This led me to develop the famous NATA model in six steps.

In fact, I asked myself the following questions:

1. What was the maximum time I could dedicate to PR?
2. Which media/journalists would most likely tell my proposed story?
3. Why would they talk about what I had to offer?

I used to believe that only extroverted and talkative personalities could excel in public relations.

I had the misconception that if I couldn't boast about a project launched by the company I worked for, I couldn't convince a journalist.

To my surprise, I realized that by presenting a project simply and without "fluff," I could capture the interest of major journalists!

I discovered that I maximized my visibility by:

1. Proposing a subject in the right way.
2. Doing some research to find the right journalist.
3. Making relevant follow-ups.

I got into the public relations game, and in less than 2 hours per week, I managed to generate interviews and articles.

I became passionate about public relations and love their evolution through social media and influencers.

NATA PR receives requests to develop public relations campaigns every week for often exciting and innovative services and products.

Innovative companies

But as these companies cannot yet afford the monthly fees of an agency – we're talking about several thousand dollars per month.

Marketing professionals

Marketing professionals and social media experts also consult us to integrate public relations into their tasks without knowing where to start.

So, I decided to create a tailor-made, simple, and accessible program for those who want to integrate public relations into their tasks, just as I did when I was a marketing professional.

This is the fourth version of the program, which is now highly effective.

You will love this program and even have fun doing it:

• 6 modules,
• 6 short videos and exercises,
• 6 live meetings with me.

Once you complete the program, I might even consider recruiting you to work at NATA PR.

Even if you want to avoid managing your own public relations, you will understand what your public relations colleagues and agencies under your supervision do.

DOORS OPENING

We open the doors on February 6, 2024, and close them on February 13, 2024.

I rarely offer this program because I dedicate most of my time to managing NATA PR.

Take advantage of it!

GRAB YOUR SEAT TODAY!

https://prschool.natapr.com/evergreen_en

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