Finding Your Secret Sauce as a Natural Products Business with Chase Ballard

Natural Products Marketer Podcast

On this episode of the Natural Products Marketer…
What if you could unlock the secrets to a thriving business in the natural products industry? We sat down with industry veteran, Chase Ballard, who spilled the beans on his decade-long journey and shared invaluable nuggets that will help you stand out in a crowded market. Chase emphasizes the magic of staying true to your passion, embracing your unique selling proposition, and the power of crafting a business that's both resilient and a community leader.
Chase isn't shy about tackling the nitty-gritty details of the retail world. He draws a clear path for managing pricing such that customers always get the best value. From the intricacies of MAP (Minimum Advertised Price) policies to how they can function as an 'admission fee' into your store, Chase shares all. He also explores the potential of extra services like community partnerships and memberships to cover overhead costs.
We further take a deep dive into the world of promotions and partnerships. Chase imparts wisdom on finding the right pricing strategy, forging effective partnerships, and using promotional items to keep your customers hooked. The retail sector often faces unique challenges, and Chase gives his own practical solutions to staffing issues and enhancing customer experiences. Don't miss out on learning his quick-win strategies and his expert advice on how to stock your store. Get ready to transform your retail business with these golden insights!
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About Amanda Ballard

Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.

About Tina Smith

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.