Marketing Research: Gather Data or go With Your Hunch With Teri Hoffman

Natural Products Marketer Podcast

In this episode, we sit down with Teri Hoffman to talk about market research, who reveals how the largest companies orchestrate product launches. We navigate a thought-provoking discussion that balances the precision of hard data with the nuances of marketing intuition, including eye-opening case studies like the launch of Procter & Gamble's Febreze.
Teri underscores the power of first impressions and the art of distilling genuine feedback from potential customers. Do you need lots of data or should you trust your gut instinct? Listen to the full episode to find out.

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About Amanda Ballard

Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.

About Tina Smith

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

章节

1. Market Research and Product Launches (00:00:00)

2. Balancing Data and Instinct in Marketing (00:12:40)

3. Data vs. Instinct in Marketing Launches (00:18:19)

4. Staying Ahead With Customer Feedback (00:32:52)

5. Marketing Influences and Hit Makers (00:42:41)

6. Biggest Career Decision and Business Strategy (00:47:57)