From Data to Design: Smarter Web's Data-First Approach

Nerds On Tap

Unlock the mysteries of digital marketing as we share a virtual roundtable with Kina Robinett and Shelby Payne from SmarterWeb. These two dynamos take the mic to narrate their individual journeys—Kina from a childhood steeped in web design fascination to a titan of SMB online growth, and Shelby from a Chick-fil-A mascot to a digital designer. You'll get a front-row seat to the magic of their partnership and the strategies that turn a client's digital presence from a whisper in the wind to a resounding echo across the web.
As we swirl our glasses filled with the essence of web development and the nuances of user experience design, Kina and Shelby unfold the tapestry of creating websites that are more than eye candy—they're the digital handshake between businesses and their audience. We untangle the threads of SEO, from on-page essentials to the subtle art of quality backlinks, and dive into the alchemy of analytics that turns raw data into gold. You'll leave with a treasury of knowledge on how to craft a digital domain that both dazzles the user and charms the search engines.
But it's not all about the bits and bytes. Our guests from SmarterWeb emphasize the human touch in the digital realm, from the craft of content that resonates with authenticity to the strategic use of technology that enhances, not replaces, the creative process. You'll hear tales of triumph as we discuss how specialized agencies can give SMBs the competitive edge, acting as an extended marketing arm that navigates the digital seas. So, pop in your earbuds and join us for a conversation that's as rich in insights as it is in laughter, and toast to the boundless possibilities of digital marketing.
Beers:
Lite Crispy Bois by 3 Sons Brewing Company, Dania Beach, FL
Full flavor with less guilt, a perfectly balanced, crisp and refreshing, year-round crusher.
https://www.3sonsbrewingco.com/beers
Beach Blonde Ale by 3 Daughter's Brewery, St. Petersburg, FL
Light and refreshing with just enough jops to balance the malty sweetness and add a hint of citrus.
https://3dbrewing.com/beers/beach-blonde-ale/

Tangerine Wheat Ale by Lost Coast Brewery, Eureka, CA
A refreshing citrus ale brewed with the perfect balance of wheat and crystal malt. Tangerine wheat delivers a perfectly crisp finis for those hot summer days.
https://lostcoast.com/beers#Tangerine-Wheat
White Chocolate Moo Hoo, Chocolate Milk Stout by Terrapin Beer Company, Athens, GA
Dark brown to black in color with aromas of dark chocolate. It has a dark roasted malt flavor with hints of caramel and hot chocolate, rounded by a sweet, creamy finish.
https://untappd.com/b/terrapin-beer-co-white-chocolate-moo-hoo/5078549

Thanks for listening!
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章节

1. From Data to Design: Smarter Web's Data-First Approach (00:00:00)

2. Nerds on Tap (00:00:06)

3. Exploring Web Development and Digital Marketing (00:09:15)

4. Tracking User Behavior on Websites (00:17:44)

5. Design and SEO in Digital Marketing (00:24:50)

6. The Importance of on-Page SEO (00:30:57)

7. Exploring on-Page and Off-Page SEO (00:43:36)

8. SEO Profiles, Blogging, and Backlinks Importance (00:51:20)

9. Staying Ahead in Digital Marketing (00:58:55)

10. Creating Pages for Digital Boardwalk (01:08:16)

11. Challenges and Solutions in Web Development (01:15:49)