[Classic Rewind] Michael DeLon: Paperback Expert

Net Profit Podcast- Accelerate Your Profits with Ryan Kimler

About Michael DeLon: Michael DeLon is the leading authority in Credibility Marketing. As the President of Paperback Expert, he guides business owners in clearly communicating their brand and establishing themselves as credible experts in their field. He does this through strategies such as writing a book, becoming a bestselling author, and creating a successful podcast, enabling these business owners to acquire more clients, receive more referrals, and ultimately grow their revenue. He is the author of On Marketing, a #1 Amazon Best-Selling author, and the Creator of The Credibility Game Plan. With over nine years of experience, he has worked with business owners from all over the United States and internationally, helping them establish and market their credibility. He is a devout family man, a committed follower of Jesus Christ, and is deeply involved in his church.

In this episode, Ryan and Michael DeLon discuss:

• Setting foot in the publishing industry and empowering individuals to turn their ideas into bestselling books
• Understanding why businesses lose their competitive edge and eventually fail without a strong brand presence
• Simplifying the marketing process and clearly communicating your message to attract and retain customers
• Proving that effective marketing doesn't have to come at a high cost for small businesses.

Key Takeaways:

• As business owners, we all have a unique story to share that aligns with our message, yet many of us fail to do so. Without a distinct brand, we become just like all the other "coffee beans" on the table - indistinguishable from our competitors.
• To stand out and attract customers, it's crucial to have a clear and compelling message that resonates with your audience and captures their attention. Refrain from blending in with the crowd - let your unique story shine through.
• Marketing is all about making a lasting impression. When a potential customer needs your services, you want to be the first person they think of and the one they have the best association with. Only a few people are actively looking for what you offer, so it's essential to make a strong impact and establish yourself as the go-to option in their minds.
• Most businesses scatter their marketing efforts, playing "whack-a-mole" with various tactics. The key is simplifying your marketing by having a clear and consistent message that ties into one lead generation magnet. This simplifies your efforts and saves money in the long run.

"I live by three words: Clarify, simplify, and multiply in that order. Everybody wants multiplication. But in order to get that, you first have to clarify your message." — Michael DeLon

Connect with Michael DeLon:

Website: https://paperbackexpert.com/

Book: https://www.amazon.com/Marketing-Definitive-Business-Owners-Second/dp/1511412054

Show: https://podcasts.apple.com/us/podcast/experts-speak/id1454536785

YouTube: https://www.youtube.com/channel/UCa05hG7SObdPO-M03mlgcKA

LinkedIn: https://www.linkedin.com/in/michaeldelon/

Facebook: https://www.facebook.com/PaperbackExpert

Schedule your free 1:1 Profit Breakthrough Session with Ryan here: https://go.oncehub.com/profit

Connect with Ryan Kimler:

Net Profit CFO Home Page: www.netprofitcfo.com

Email: [e-mail]

Facebook: www.facebook.com/rkimler

LinkedIn: www.linkedin.com/in/ryankfinancialclarityllc/

LinkedIn NPC Company: https://www.linkedin.com/company/netprofitcfo/

LinkedIn FC Company: https://www.linkedin.com/company/financial-clarity-llc/

Show notes by Podcastologist Andy Santiago

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.