))
NDA Meets: Marty Davies, Joint CEO, Outvertising and Co-Founder of Trans+ Adland
Manage episode 402005518 series 3366204
内容由New Digital Age提供。所有播客内容（包括剧集、图形和播客描述）均由 New Digital Age 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Marty Davies is Joint CEO, Outvertising and Co-Founder of Trans+ Adland, a community group of trans, non-binary, gender non-conforming and intersex people in the marketing and advertising industry, and the founder of creative consultancy Smarty Pants.
Marty is a force of nature, driving change across our industry. A columnist for Campaign magazine and industry campaigner and thought leader, she led Outvertising’s call for brands to stand their ground during Pride Month 2023. Over 120 organisations signed up, including the top 10 media agencies.
The conversation covers topics including redefining allayship, the dangers of agencies' LGBTQIA+ networks being exploited for creating additional value for clients rather than focussing on employees' needs, and the huge problem of 'dirty attention' in online advertising.
On brands' fear of backlash:
"You will get backlash and you need to be prepared for it. To be queer, to be trans in our society, is to receive backlash. If you're going to do a campaign including queer or trans people, you're sitting with us in our discomfort, so you ahve to expect some backlash as we get it every day of our lives."
112集单集
分享
