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[S03E01] Beyond Conversion Rates: The Ethics and Hidden Costs of Optimization with Maren Costa
Manage episode 467256926 series 3595635
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In this powerful season three premiere, I sit down with Maren Costa, featured in Netflix's "Buy Now" documentary and former Amazon UX designer turned climate justice advocate.
Maren shares her 15-year journey at Amazon, from the early days of helping build a user-friendly e-commerce site to her awakening about the hidden environmental and human costs of our digital convenience. She reveals how she co-founded Amazon Employees for Climate Justice, which successfully pressured the company to adopt climate initiatives – and ultimately led to her controversial firing.
We dive into eye-opening discussions about:
- The concentration of power in big tech and the "tech broligarchs"
- How features like one-click purchasing and Amazon Prime have transformed from convenience to climate concern
- The truth behind seemingly benevolent programs like Amazon Smile
- Why tech workers should recognize their collective power
Maren makes a compelling case for why we all need to get "radically" engaged in creating change, emphasizing that it takes just 3.5% of a population to create meaningful transformation. Her message is clear: the time for individual action is over – we need collective power to address the urgent challenges facing our world.
[00:00] Introduction to No Hacks Season Three
[00:43] Maren Costa's Life Post-Documentary
[02:12] Journey at Amazon
[05:20] The Rise of Big Tech Oligarchs
[10:20] Amazon Employees for Climate Justice
[13:54] Power Dynamics and Employee Activism
[17:46] Global Protests and Collective Action
[19:49] Consumerism and Environmental Impact
[20:27] Amazon's Strategy to Bypass Google
[22:31] The Impact of One-Click Purchases
[25:03] Prime and the Environmental Cost
[28:26] The Ethical Dilemma of AI
[32:06] Rapid Fire Questions
[39:41] Call to Action for Tech Workers
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