How to Prepare for Giving Tuesday with Kat Murphy

Nonprofit Nation with Julia Campbell

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In this episode, I sit down with Kat Murphy, the Director of Digital Strategy for GivingTuesday, to discuss the state of philanthropy and generosity in today's world.
We debunk the myth that financial giving is down and highlight the importance of radical generosity and community care.
Kat shares her personal experience with Todo Para Todos, a mutual aid collective in Chicago, and emphasizes the need for nonprofits to create more on-ramps for people to actively participate in their missions.
Kat gives us her best tips on getting the most out of GivingTuesday, the importance of setting clear goals, developing a multichannel campaign, and engaging supporters in meaningful ways.
Key Takeaways:

• Radical generosity and community care are essential for building a more resilient and equitable society.
• People want to be actively involved in causes and have agency in creating change, rather than just giving money.
• Nonprofits should focus on creating on-ramps for people to participate in their missions and provide opportunities for active involvement.
• Collaboration and community organizing are key to successful GivingTuesday campaigns.
• Nonprofits should think beyond financial donations and offer different ways for people to contribute and participate.

Awesome Quotes From This Episode:

"We need to radically change the way we behave as a society to center community care and actively participate in making a difference." - Kat Murphy
"Young people do not want to donate to your cause. They want to have an active role in creating change." - Kat Murphy
"Giving Tuesday is an enormous moment of joy. People want to participate in a global movement that celebrates something different." - Kat Murphy
Connect with Kat:

• GivingTuesday.org
• @Kat_MurphyToms - Twitter
• @TodoParaTodos35 - Instagram
• LinkedIn
• Rethinking Resilience: Insights from the Giving Ecosystem

About Julia Campbell, the host of Nonprofit Nation
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell is an author, coach, and speaker on a mission to make the digital world a better place.
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