Embracing Classic Fundraising Techniques with Tim Johnson | Nonprofit 411 Podcast

Nonprofit411 Podcast

In this episode of Nonprofit411, host Sarah Barton sits down with Tim Johnson, Director of Development at World Venture and Senior Principal at Park Bench Fundraising Strategist, to explore how nonprofits can return to the basics of fundraising with genuine relationship-building. Tim, a seasoned fundraiser and member of the International Brotherhood of Real Bearded Santas, shares valuable insights from his decades-long career, emphasizing the power of sincere gratitude, understanding donors’ values, and creating authentic connections. His advice provides a refreshing look at how nonprofit professionals can engage supporters in ways that foster long-term commitment and trust.

Key Takeaways:

• Donors give because of who they are, not who the organization is; building relationships rooted in genuine connection is key to sustainable funding.
• A foundation of gratitude, through personalized gestures like handwritten notes, strengthens the bond between nonprofits and their supporters.
• Nonprofits should revisit “old-school” basics to balance modern fundraising tools, creating a holistic approach that integrates both heart and strategy.

Resources:

• Park Bench Fundraising Strategist: https://www.parkbenchfundraising.com
• WorldVenture: https://www.worldventure.com
• Nonprofit411: www.nonprofit411.org
• Grant Writing Proposal Guide: https://nonprofit411.info/grantproposal

If you enjoyed this episode, please subscribe, leave a review, and share it with fellow nonprofit professionals. Visit Nonprofit411 for more resources to help your organization build a sustainable fundraising and grant writing strategy.

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