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Episode 6: Using social media to grow a low-carb, sugar-free food company, with Annie Leal
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Annie Leal founded I Love Chamoy, a company that specializes in creating sugar-free, low-carb chamoy sauce, in response to realizing that her diabetic father had a plethora of sugar-free American snacks but no sugar-free options for Mexican treats. The mission to create such a food item became near to Annie’s heart since she wanted her dad to be able to enjoy the traditional condiment in a healthy way—and she used social media to get the word out about her company. Now 250K TikTok followers, Annie sits down with us to share her journey and offer some tips to help other founders achieve similar social media success.
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