Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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内容由Phill Agnew提供。所有播客内容（包括剧集、图形和播客描述）均由 Phill Agnew 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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The best of Nudge in 2024
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内容由Phill Agnew提供。所有播客内容（包括剧集、图形和播客描述）均由 Phill Agnew 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
I spoke to the leading behavioural science authors, researchers and practitioners in 2024. Here are their top lessons. It features insights from Tali Sharot, Todd Rodgers, Rory Sutherland, Prof. Sarah Moore, and Chris Voss. Plus, some big news for 2025.
You’ll learn:
Why our happiness fades, no matter how good life gets (feat. Tali Sharot).
How shorter emails can drastically improve response rates (feat. Todd Rogers).
Why our behaviours often shape our attitudes—rather than the other way around (feat. Rory Sutherland).
The surprising persuasive power of swear words in reviews and advertising (feat. Sarah Moore).
A hostage negotiator’s secret for winning arguments (feat. Chris Voss).
----
Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/
Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/
----
Sources:
Epstein, Leonard H., Katelyn A. Carr, Meghan D. Cavanaugh, Rocco A. Paluch, and Mark E. Bouton (2011): “Long-term habituation to food in obese and nonobese women,” American Journal of Clinical Nutrition, 94(2), 371–376.
Adams, Gabrielle S., Benjamin A. Converse, Andrew H. Hales, and Leidy E. Klotz (2021): “People systematically overlook subtractive changes,” Nature, 592, 258–261.
Rogers, Todd, and Jessica Lasky-Fink (2020): “Write shorter messages,” Harvard Kennedy School.
Boomerang (2016): “7 Tips for Getting More Responses to Your Emails—Backed by Data,” Boomerang Blog.
Rosset, Evelyn (2008): “It's No Accident: Our Bias for Intentional Explanations,” Psychological Science, 19(6), 566–572.
Lafreniere, Katherine C., Sarah G. Moore, and Robert J. Fisher (2022): “The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth,” SAGE Open.
Westerholm, Jim (2017): “Damn good coffee: Swear words and advertising,” Mälardalen University.
van Kleef, Gerben A., Carsten K. W. De Dreu, and Antony S. R. Manstead (2004): “The Interpersonal Effects of Anger and Happiness in Negotiations,” Journal of Personality and Social Psychology, Vol. 86, No. 1, pp. 57–76.
This episode contains swear words.
223集单集
分享
Fetch error
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Last successful fetch was on January 24, 2025 06:33 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 459520582 series 3361492
内容由Phill Agnew提供。所有播客内容（包括剧集、图形和播客描述）均由 Phill Agnew 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
I spoke to the leading behavioural science authors, researchers and practitioners in 2024. Here are their top lessons. It features insights from Tali Sharot, Todd Rodgers, Rory Sutherland, Prof. Sarah Moore, and Chris Voss. Plus, some big news for 2025.
You’ll learn:
Why our happiness fades, no matter how good life gets (feat. Tali Sharot).
How shorter emails can drastically improve response rates (feat. Todd Rogers).
Why our behaviours often shape our attitudes—rather than the other way around (feat. Rory Sutherland).
The surprising persuasive power of swear words in reviews and advertising (feat. Sarah Moore).
A hostage negotiator’s secret for winning arguments (feat. Chris Voss).
----
Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/
Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/
----
Sources:
Epstein, Leonard H., Katelyn A. Carr, Meghan D. Cavanaugh, Rocco A. Paluch, and Mark E. Bouton (2011): “Long-term habituation to food in obese and nonobese women,” American Journal of Clinical Nutrition, 94(2), 371–376.
Adams, Gabrielle S., Benjamin A. Converse, Andrew H. Hales, and Leidy E. Klotz (2021): “People systematically overlook subtractive changes,” Nature, 592, 258–261.
Rogers, Todd, and Jessica Lasky-Fink (2020): “Write shorter messages,” Harvard Kennedy School.
Boomerang (2016): “7 Tips for Getting More Responses to Your Emails—Backed by Data,” Boomerang Blog.
Rosset, Evelyn (2008): “It's No Accident: Our Bias for Intentional Explanations,” Psychological Science, 19(6), 566–572.
Lafreniere, Katherine C., Sarah G. Moore, and Robert J. Fisher (2022): “The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth,” SAGE Open.
Westerholm, Jim (2017): “Damn good coffee: Swear words and advertising,” Mälardalen University.
van Kleef, Gerben A., Carsten K. W. De Dreu, and Antony S. R. Manstead (2004): “The Interpersonal Effects of Anger and Happiness in Negotiations,” Journal of Personality and Social Psychology, Vol. 86, No. 1, pp. 57–76.
This episode contains swear words.
223集单集
所有剧集
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类似 Nudge 的节目
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
continue reading
The Unshakeables podcast from Chase for Business and iHeartMedia's Ruby Studio dives into the unbelievable “What are we gonna do now?” moments that changed everything for small business owners. From mom-and-pop coffee shops to auto-detailing garages, every small business owner knows that the journey is full of the unexpected. A single make-or-break experience can change the course of your business forever. Those who stand firm in their resolve have a special name. We call them The Unshakeabl ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
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continue reading
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How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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使用Player FM应用程序离线！
使用Player FM应用程序离线！
