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Ep. 68: TikTok Shop

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Manage episode 390425725 series 2882114
内容由Nymphet Alumni提供。所有播客内容(包括剧集、图形和播客描述)均由 Nymphet Alumni 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

This week, we investigate the emergence of TikTok Shop, exploring its bizarre interface and offerings as representative of a new era of e-commerce and consumer psychology. We discuss the redefinition of the “small business,” the vulgarity of commerce as content, and strategies of pathological guerilla marketing. We also take a stroll through the Shop ourselves to observe the “gyatt pajamas,” chamoy pickle kits, and pheromone oils that are sweeping the nation.

TikTok’s official Shop press release

TikTok Shop in the New York Times

Chamoy pickle kit explainer

Dr. Candice Lin on Zheng Xiangxiang

FV Makeup foundation videos

China Too Cool: Vernacular Innovations and Aesthetic Discontinuity of China – Yijing Zhou

UX in China: More Is More, Super Apps, and Community - Yuan Qing Lim (Config 2022)

Livestream Shopping Is Not Going to Take Over E-Commerce – Forbes

Twitter as a Payment Processor – Financial Times

Indonesia’s TikTok Shop Ban – Financial Times

Teens Selling on TikTok Shop – NBC, Financial Times

TikTok Shop’s Snail Mucin Dupe Problem – Wired

  continue reading

110集单集

Artwork

Ep. 68: TikTok Shop

Nymphet Alumni

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published

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Manage episode 390425725 series 2882114
内容由Nymphet Alumni提供。所有播客内容(包括剧集、图形和播客描述)均由 Nymphet Alumni 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

This week, we investigate the emergence of TikTok Shop, exploring its bizarre interface and offerings as representative of a new era of e-commerce and consumer psychology. We discuss the redefinition of the “small business,” the vulgarity of commerce as content, and strategies of pathological guerilla marketing. We also take a stroll through the Shop ourselves to observe the “gyatt pajamas,” chamoy pickle kits, and pheromone oils that are sweeping the nation.

TikTok’s official Shop press release

TikTok Shop in the New York Times

Chamoy pickle kit explainer

Dr. Candice Lin on Zheng Xiangxiang

FV Makeup foundation videos

China Too Cool: Vernacular Innovations and Aesthetic Discontinuity of China – Yijing Zhou

UX in China: More Is More, Super Apps, and Community - Yuan Qing Lim (Config 2022)

Livestream Shopping Is Not Going to Take Over E-Commerce – Forbes

Twitter as a Payment Processor – Financial Times

Indonesia’s TikTok Shop Ban – Financial Times

Teens Selling on TikTok Shop – NBC, Financial Times

TikTok Shop’s Snail Mucin Dupe Problem – Wired

  continue reading

110集单集

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