Shannon Snow, COO of World of Women, on The Playbook to Bringing the Brand to a Global Audience

Off The Chain: Blockchain // Web3 // NFTs

Shannon Snow is the Chief Operating Officer of World of Women, one of the world’s leading NFT brands with over $400M in trading volume. Prior to joining World of Women, Shannon led the Entertainment division at Meta, helping entertainment, media and sports companies move into the metaverse. She spent over a decade at Google building and leading teams. She angel invests in female and diverse founders with the goal of empowering the next generation of tech leaders.

Since WoW launched in July 2021, their team has built a roster of celebrity holders (Reese Witherspoon, Madonna, Eva Longoria), brand partnerships (Hasbro, House of Harlow, Billboard Magazine), entertainment partnerships (Guy Oseary, Hello Sunshine) and a community passionate about WoW’s mission to build an inclusive Web3.

In this podcast we cover:

• Having the conviction to leap from working at Meta & Google to a startup
• How Shannon views the responsibilities of a Chief Operating Officer
• The importance of building an inclusive future
• How to align internal resources across an array of business opportunities
• The playbook to bring World of Women to a global audience
• The healthy pressure of managing holder’s expectations
• The decision to not receive venture capital funding (yet…?)
• Where the internal team’s attention shifted since the bear market
• The wonderful philanthropic efforts of World of Women!

To follow Shannon on Twitter head to: https://twitter.com/shannonsnow_sf

To follow World of Women on Twitter head to: https://twitter.com/worldofwomennft