Ep 11: Marketing Playbook for Major Sporting Events

Off The Record: Marketing Deconstructed

After the 2024 Summer Olympics have wrapped up, the United States will soon be hosting the 2026 FIFA World Cup and the 2028 Summer Olympics. So, in this episode, the 5 & Rise team discuss the impact of major events like the Olympics on marketing strategies. They cover how large events influence both local and national communities, and examine emerging trends that marketers should be aware of. Key topics include the importance of building community engagement on social media, the shift towards athlete-centered campaigns, and the strategic planning required for events like the Olympics and World Cup.

The conversation also highlights the role of humor in advertising, the changing landscape of viewership with platforms like Peacock, and the opportunities for local businesses to capitalize on these events.

00:00 Introduction to Today's Episode
00:50 The Impact of the Olympics on Marketing
01:17 Athlete-Centered Campaigns
02:17 Humor and Fun in Olympic Ads
03:19 The Role of Streaming Services
04:56 Consumer Behavior and Urgency
06:27 Social Media and FOMO
13:20 Local and National Marketing Opportunities
15:55 Planning for Future Events
21:47 Real-Time Marketing Strategies
26:49 Conclusion and Final Thoughts

https://offtherecordmarketingdeconstructed.buzzsprout.com

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Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.
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