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39. [Shoptalk Fall] Crate & Barrel's President, Alicia Waters: "Omni-channel is about meeting customers where they are."
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In this episode of OFFBounds, host Paula Macaggi sits down with Alicia Waters, the President of Crate & Barrel and Crate & Kids, to explore how the brand has perfected the art of "Design with Purpose." Alicia shares insights into Crate & Barrel's seamless omnichannel experience, innovative store transformations, and the brand's commitment to sustainability and thoughtful design. They also discuss Crate & Barrel's flagship store in New York, the growing baby registry, and the evolving role of leadership in the modern retail landscape. Plus, Alicia offers a sneak peek into her upcoming appearance at Shoptalk Fall in Chicago. Don't miss this engaging conversation filled with inspiration for both home and business.
00:00 Introduction to Crate and Barrel and Alicia Waters
01:04 Design With Purpose: The Brand Philosophy
04:21 Omni-Channel Experience and Store Innovations
10:24 Registry Services: Weddings and Babies
15:24 Virtual Store Experience and Technology Integration
20:16 Women in Leadership and Retail Innovation
23:34 Leadership Philosophy and Personal Inspirations
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Studio: Chicago Podcast Studio
Production: Paula Macaggi
Edition: Bicho de Goiaba
Research: Lia Cabrini
Design: Gabriel Fischer
Partnership: Shoptalk Fall
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