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Adapting to the Content Marketing Revolution: Insights from Andrew Wheeler, CEO of Skyward
Manage episode 380854628 series 2967092
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"In this episode of the 'Oh Ship Show,' Andrew Wheeler, the CEO of Skyward, joins us to discuss the evolving landscape of content marketing in 2023. Andrew provides valuable insights into the impact of generative AI on content marketing strategies and emphasizes the crucial role of human-centric content.
He takes us on a journey through the history of Skyward, highlighting its transition from a search-focused entity to a full-service content agency. Andrew reveals how they're leveraging AI to craft personalized and empathetic content that truly resonates with audiences.
Whether you're a marketer, content creator, or entrepreneur, this episode is a treasure trove of actionable tips and trends to help you navigate the ever-changing world of content marketing. From adapting to the content marketing revolution to understanding 2023's emerging trends, Andrew Wheeler shares his wealth of knowledge in this insightful conversation."
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