The CDO’s Guide To 2025 E-Commerce Trends | Ask An Expert

Omni Talk Retail

Join Chris Walton and Anne Mezzenga in this dynamic episode of the Omni Talk Ask An Expert Series as they explore the future of retail with Jean-Denis Mariani, former Chief Digital Officer at Coty, and Kristi Vannatter, Head of Beauty at Firework. Discover how video commerce, AI, and user-generated content are reshaping the shopping experience and hear practical advice for implementing these game-changing trends. 0:08 – Introduction and lead-up to NRF with Firework’s innovative offerings 2:03 – Jean-Denis highlights the critical role of content in retail strategy 5:00 – Top trends for 2025: personalization, influencers, and video commerce 7:10 – The impact of AI on product recommendations and customer service 11:01 – Firework’s tools for engaging customers through UGC and live streaming 16:45 – Building emotional connections with consumers through video content 23:00 – Scaling content creation and overcoming internal challenges 28:43 – Measuring the ROI of video content and adapting to consumer behavior 36:09 – Examples of video commerce across industries, from beauty to electronics 39:30 – Final takeaways and how to connect with today’s experts Music by hooksounds.com Sponsored Content #videocommerce #retailtrends #ecommerceinnovation #shoppablevideos #aiinretail #contentmarketing #microinfluencers #usergeneratedcontent #personalization