))
Exploring Podcast Guesting as a Brand-Building Strategy with Michelle Glogovac
Manage episode 426811767 series 3536581
内容由Lori Young提供。所有播客内容（包括剧集、图形和播客描述）均由 Lori Young 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In Episode 21 of "On a Mission Mojo Podcast," Lori Young welcomes Michelle Glogovac, the esteemed podcast matchmaker and publicist. The episode delves into the powerful medium of podcasts for building brand visibility, with Michelle sharing invaluable insights from her journey from the corporate world to becoming a podcasting expert. The conversation covers the importance of storytelling, how personal stories on podcasts can create deep connections and impact, and practical strategies for entrepreneurs to elevate their brands through podcast guesting.
Michelle Glogovac elaborates on the pros and cons of being a podcast host versus a guest, emphasizing the importance of selecting the right platform based on one's goals. She provides detailed advice on crafting an effective media kit, pitching to podcasts, and the significance of being selective about podcast appearances to maximize impact.
Key Takeaways:
- The Impact of Stories: Personal narratives on podcasts can foster profound connections and offer free education, emotional support, and inspiration to listeners.
- Hosting vs. Guesting: Hosting a podcast provides control and consistent branding, while guesting offers credibility and exposure to warm audiences without the production burden.
- Effective Pitching: Detailed and well-researched pitches, complete with media kits, personalized connections, and hyperlinks, significantly increase the chances of being accepted as a guest.
- Return on Investment: The ROI from podcast guesting is multi-faceted, including brand visibility, relationship building, and long-term audience growth, rather than immediate financial gains.
- Practical Resources: Michelle offers a plethora of free and paid resources, including templates and detailed guides, to aid business owners in navigating the podcast guesting landscape.
About the Guest:
Michelle Glogovac is an accomplished podcast matchmaker and publicist, celebrated for her adept storytelling skills and her role as an authority in the podcasting arena. Author of "How to Get on Podcast" and host of the award-winning series "My Simplified Life," Michelle has a robust background that includes a BA and MS in law. She leads The MLG Collective, aiding entrepreneurs, authors, and experts in crafting compelling narratives and enhancing their visibility. A dedicated wife and mother, Michelle's journey from corporate jet fuel sales to a podcasting visionary highlights her mission to make meaningful change through shared stories.
Website: https://www.michelleglogovac.com
Website: https://www.themlgcollective.com
Instagram: https://www.instagram.com/michelleglogovac
Facebook: https://www.facebook.com/themlgcollective.com
TikTok: https://www.tiktok.com/@thepocastmatchmaker
Free Resources: https://www.themlgcollective.com/freeresources
Connect with Lori (your host):
Follow us on Instagram
Connect with us on YouTube
Subscribe to the weekly On a Mission Momentum newsletter
Learn more on LinkedIn
40集单集
分享
