E6: PODMAX VaynerX interview with CMO Andrea Sullivan

On Air Brands Podcast

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3y ago 39:47

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Welcome VaynerX CMO, Andrea Sullivan in this bonus episode from PodMAX! Andrea and host Todd Giannattasio take a dive into what it means for your brand to become a media business, and tell your story in ways that connects with culture. Gone are the days of producing a massive TV spot that runs for a year while you cross your fingers and hold your breath. You now have the opportunity to launch, learn, and iterate your marketing on a daily basis with direct feedback from your market. This approach means more impact and less wasted efforts on marketing that doesn't work. But it also requires a shift in mindset and behavior. Hear Andrea's advice for how your business can make the transition for success in today's digital world.

For the full video version of this episode, check out https://onairbrands.com/show Connect with Andrea at Andrea.Sullivan@vaynermedia.com Check out her companies on VaynerX.com

--- Send in a voice message: https://podcasters.spotify.com/pod/show/onairbrands/message

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