Building a brand by mistake with Repeat Offenders – Gerhard Human

One More Question

Highlights from the conversation

"When I got into PVNKS I quickly realized that I was building a brand, building a world"

"This hub for like-minded people are invested in the project, but they're also invested in you, as an artist"

"Art is something that you do of your own will, not for the sole purpose of selling"

"Everything I saw at the time was really repulsive – terrible drawings of terrible things that are slightly altered by an algorithm"

"My sole purpose is making something and seeing if someone enjoys it. If someone enjoys it – that's all they need to get from it"

"Marvel or Dark Horse have got a huge platform to make your idea grow but they'll also take over"

More about Gerhard Human

Gerhard Human is an illustrator, animator and art director based in Cape Town, South Africa. He’s been working in the visual industry since 2001.

His work is strongly inspired by underground comics, skate culture and animation.

He’s done TV commercials for brands like MTV, Adobe, Goodwill and Smirnoff; and his work has been featured online and in print. Apart from commercial work, Gerhard had regular art exhibitions around the world.

Find Gerhard here: Twitter | Website | PVNKS

Show Notes

People:

• Ben Mauro
• Ben Mauro on One More Question
• George Lucas

Companies and organisations:

• Marvel
• Dark Horse (Comics)

Miscellaneous:

• PVNKS (Repeat Offenders)

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One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

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