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100M Leads: A Review and Actionable Guide by Alex Hormozi
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Alex Hormozi's 100M Leads book offers a practical framework for lead generation and business scaling. The core principles involve identifying target audiences, crafting compelling offers, and utilizing owned, earned, and paid media channels. Hormozi stresses low-cost testing, high-value content creation, and hyper-targeted advertising, emphasizing automation and data-driven decision-making for efficient lead conversion. This podcast (based on his book) advocates for a mindset of abundance, rapid iteration, and obsessive metric tracking to build sustainable growth. Ultimately, the strategies aim to create scalable systems for consistent business expansion, not just lead generation.
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