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The Real Rick Ross
Manage episode 418913512 series 3233671
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William Leonard Roberts morphed into his character Rick Ross. He hijacked the name from a guy in LA. When Rick Ross exited prison, he tried to sue but failed. The perception and marketing were already there. Miami Rick Ross is the real one, not LA Rick Ross.
Apple, in a similar vein, has strategically positioned itself in the market. A simple search of 'apple' on Google reveals no mention of Honeycrisp, Washington, or Gala. Instead, the focus is on their revolutionary products like the iPhone, watches, and iPads, a testament to their successful marketing strategy.
Perception and positioning are two things we get into in today's episode.
The last thing I discuss is avoiding bad relationship advice on social media. People talk to talk sometimes. A guy said it took him 6 years to figure out his girl wasn't for him. Knowing if you want to be with someone doesn't take long. If waste your time were a person, he'd be a strong candidate.
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