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Using Investor Relations and Niche Marketing to Grow Your Business with Nick Coriano
Manage episode 431548428 series 2922581
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Summary
Host Brett Ingram interviews Nick Coriano, a former Wall Street executive turned strategic business consultant. They discuss Nick's journey from law school to becoming a global consultant in investor relations and business planning. Key topics include the importance of niching down for marketing success, the role of digital and social media in modern investor relations, and the transformative power of AI in content production. Nick emphasizes the value of relentless, consistent persistence in achieving entrepreneurial success and highlights common mistakes businesses make in their marketing strategies. Practical advice and personal anecdotes underscore the importance of authenticity and strategic focus in building a successful business.
Find Nick on LinkedIN at https://www.linkedin.com/in/nicholas-coriano or https://cervitude.com to connect with him and find out how he can help grow your business.
Chapters
00:08 Introducing Nick Coriano: From Wall Street to Consulting
01:09 Nick's Entrepreneurial Journey
02:26 The Value of a Law Degree
06:28 Diverse Skill Set: A Blessing and a Curse
09:37 The Importance of Niching Down
17:56 Investor Relations Explained
20:58 Common Mistakes in Business Marketing
22:02 The Power of Digital Marketing
24:10 Global Reach and Visibility
25:52 The Importance of Personal Branding
33:42 The Role of AI in Investor Relations
37:09 Tips for Entrepreneurial Success
Find Nick on LinkedIN at https://www.linkedin.com/in/nicholas-coriano or https://cervitude.com to connect with him and find out how he can help grow your business.
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