Tour-haul 'special forces': Small fleet owner Josh Rickards building the team with owner-ops

Overdrive Radio

For every story of difficulty expanding beyond a single truck with leased owner-operators, there's probably more than one tale of success. The latter's been the story the last several years for owner-operator Josh Rickards, whose Rickards Transportation Services business as of late November was up to a total of five owners leased on in addition to himself, still also behind the wheel much of the time. In something of a growth mode now for a time, Rickards has come to specialize in part in the entertainment industry, supporting concert tours and often enough working in tandem with larger entities for the larger tours. His owner-operator journey started back in his boyhood, with a particular mentor in an owner-operator he’s long been happy to call his Uncle in Michael Paul Visbeek, out of Northern California and since passed on. Rickards tells the tale of a kid’s inspiration grown in a Kenworth W9 with a Cat and an 18 speed, then a detour as a young man through hip-hop music promotion and marketing, and on to true trucking success. What’s Rickards looking forward to for the new year? He just bought a brand-new Western Star you’ll hear him talk about in this Overdrive Radio episode, and he’s bringing on two more owner-operators as he continues on the goal of sustainable growth. As he told me last week, asked about any "New Year's Resolutions" for the business in 2025, “it’s not just about growing in numbers,” he said. Anybody with good credit can buy a truck. For Rickards, his laser focus is on what he calls “the real challenge, … maintaining that growth while staying profitable.” Hear much more from him in the podcast episode, and find his fleet at the company website -- https://rickardsinc.com -- where he promotes values and goals of creating opportunity for leased owners through honesty and transparency in agreements, of sustainable growth and with a principal focus on entertainment hauling, of building a true team and, when he’s partnered with bigger entities on larger-scale tours, being that integral part of the team that is any touring production. "We put ourselves out there as the Navy Seals, the Marines, of touring," he said. "We're a smaller outfit, but when you call us in you're getting the special forces that are coming in." As mentioned in the podcast, a promotional video DAT made in which Rickards discusses load board use tactics, strategy, today a small part of his business but more sizable in past: https://www.youtube.com/watch?v=vcEwxBarEbE