It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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内容由Christina Martini提供。所有播客内容（包括剧集、图形和播客描述）均由 Christina Martini 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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099 Leslie Zane: Brands and the Subconscious Advantage Part 2 of a Two-Part Interview
Manage episode 290389155 series 2086699
内容由Christina Martini提供。所有播客内容（包括剧集、图形和播客描述）均由 Christina Martini 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode, Christina Martini and Leslie Zane discuss:
- The Brand Connectome.
- Cracking the code on brand growth.
- Common misconceptions and misperceptions about branding.
- Differences between new brands and established brands.
Key Takeaways:
- A Brand Connectome goes beyond what the company puts out, and goes into what we, as consumers, put into the brand individually.
- Perceptions drive everything, not price or differentiation.
- Your brand is not stuck where it is. Brands are dynamic and resilient when managed properly.
- Established brands can grow quickly and with new waves of growth as they get rid of old, negative associations.
"If you want to grow your brand in the marketplace, you first have to grow your brand in the subconscious." — Leslie Zane
Connect with Leslie Zane:
Website: lesliezane.com & triggers.com
LinkedIn: linkedin.com/in/lesliepicotzane
Twitter: twitter.com/Leslie_Zane
Facebook: facebook.com/leslie.zane.9
Connect with Christina Martini:
Twitter: @TinaMartini10
Website: www.paradigmshiftshow.com
LinkedIn: Christina Martini
Email: [email protected]
Show notes by Podcastologist: Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
117集单集
分享
Manage episode 290389155 series 2086699
内容由Christina Martini提供。所有播客内容（包括剧集、图形和播客描述）均由 Christina Martini 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode, Christina Martini and Leslie Zane discuss:
- The Brand Connectome.
- Cracking the code on brand growth.
- Common misconceptions and misperceptions about branding.
- Differences between new brands and established brands.
Key Takeaways:
- A Brand Connectome goes beyond what the company puts out, and goes into what we, as consumers, put into the brand individually.
- Perceptions drive everything, not price or differentiation.
- Your brand is not stuck where it is. Brands are dynamic and resilient when managed properly.
- Established brands can grow quickly and with new waves of growth as they get rid of old, negative associations.
"If you want to grow your brand in the marketplace, you first have to grow your brand in the subconscious." — Leslie Zane
Connect with Leslie Zane:
Website: lesliezane.com & triggers.com
LinkedIn: linkedin.com/in/lesliepicotzane
Twitter: twitter.com/Leslie_Zane
Facebook: facebook.com/leslie.zane.9
Connect with Christina Martini:
Twitter: @TinaMartini10
Website: www.paradigmshiftshow.com
LinkedIn: Christina Martini
Email: [email protected]
Show notes by Podcastologist: Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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使用Player FM应用程序离线！
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