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内容由Christina Martini提供。所有播客内容(包括剧集、图形和播客描述)均由 Christina Martini 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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107 Telling Your Story and Protecting Your Brand - An Interview with Pat Milhizer, Part 2 of a Two-Part Interview

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Manage episode 296311419 series 2086699
内容由Christina Martini提供。所有播客内容(包括剧集、图形和播客描述)均由 Christina Martini 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode, Christina Martini and Pat Milhizer discuss:

  • Hardball questions and crisis communication.
  • Navigating tricky waters with customers and the media.
  • Developing relationships with reporters and other news outlets.
  • Repurposing social media for other opportunities.

Key Takeaways:

  • You should take a holistic approach to everything, especially a crisis, to not just cope with the crisis, but also to find clarity and answers.
  • Having a personal approach, where you’re not being too combative, can often work best when working with reporters.
  • You make your own luck - pick the right spot and be ready for any opportunity to get in front of the public.
  • Never say (or write) something to a reporter that you wouldn’t want to see on the front page of the newspaper.

"If you want good press, you’ve got to make time for your PR reps." — Pat Milhizer

Connect with Pat Milhizer:

Twitter: https://twitter.com/patmilhizer?lang=en

Website: https://www.milhizerpublicrelations.com/

LinkedIn: https://www.linkedin.com/in/pat-milhizer/

Connect with Christina Martini:

Twitter: @TinaMartini10

Website: www.paradigmshiftshow.com

LinkedIn: Christina Martini

Email: christinamartini.paradigmshift@gmail.com

Show notes by Podcastologist: Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

  continue reading

117集单集

Artwork
icon分享
 
Manage episode 296311419 series 2086699
内容由Christina Martini提供。所有播客内容(包括剧集、图形和播客描述)均由 Christina Martini 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode, Christina Martini and Pat Milhizer discuss:

  • Hardball questions and crisis communication.
  • Navigating tricky waters with customers and the media.
  • Developing relationships with reporters and other news outlets.
  • Repurposing social media for other opportunities.

Key Takeaways:

  • You should take a holistic approach to everything, especially a crisis, to not just cope with the crisis, but also to find clarity and answers.
  • Having a personal approach, where you’re not being too combative, can often work best when working with reporters.
  • You make your own luck - pick the right spot and be ready for any opportunity to get in front of the public.
  • Never say (or write) something to a reporter that you wouldn’t want to see on the front page of the newspaper.

"If you want good press, you’ve got to make time for your PR reps." — Pat Milhizer

Connect with Pat Milhizer:

Twitter: https://twitter.com/patmilhizer?lang=en

Website: https://www.milhizerpublicrelations.com/

LinkedIn: https://www.linkedin.com/in/pat-milhizer/

Connect with Christina Martini:

Twitter: @TinaMartini10

Website: www.paradigmshiftshow.com

LinkedIn: Christina Martini

Email: christinamartini.paradigmshift@gmail.com

Show notes by Podcastologist: Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

  continue reading

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