The Let's Master English podcast is for ESL (English as a Second Language) learners! This podcast has many features--news, Q&A, English learning advice and other fun sections. You can join the Let's Master English community on Google+ and see the full transcripts. Transcripts are made by you, the listeners! I hope you enjoy my podcasts and please visit my website--www.letsmasterenglish.com!
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Anatomy of a product
Manage episode 157294968 series 1217282
内容由Pearson Education提供。所有播客内容(包括剧集、图形和播客描述)均由 Pearson Education 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
The focus of this Podcast is on the importance of branding to the building of a product and how the brand communicates product attributes and by implication how we almost come to expect certain brand values when we buy into the brand. These discussions should lead to the notion of the potential product and how the brand has the possibility to develop the core product towards the potential product. However to achieve this the product/service needs to be continually developed a topic that is discussed in the previous E-marketing and new media podcast. In other words the product service cannot stand still if it wants to retain its position in the marketplace. It is suggested that tutors develop this theme with students to encourage them to think of their own examples of how they buy into the brand and its values and how that must add value to the product/service and ultimately increase profitability.
…
continue reading
25集单集
Manage episode 157294968 series 1217282
内容由Pearson Education提供。所有播客内容(包括剧集、图形和播客描述)均由 Pearson Education 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
The focus of this Podcast is on the importance of branding to the building of a product and how the brand communicates product attributes and by implication how we almost come to expect certain brand values when we buy into the brand. These discussions should lead to the notion of the potential product and how the brand has the possibility to develop the core product towards the potential product. However to achieve this the product/service needs to be continually developed a topic that is discussed in the previous E-marketing and new media podcast. In other words the product service cannot stand still if it wants to retain its position in the marketplace. It is suggested that tutors develop this theme with students to encourage them to think of their own examples of how they buy into the brand and its values and how that must add value to the product/service and ultimately increase profitability.
…
continue reading
25集单集
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