Public Relations And Sponsorship Pearson Education Marketing Podcasts podcast

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Public relations and sponsorship

15+ y ago 3:33

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内容由Pearson Education提供。所有播客内容（包括剧集、图形和播客描述）均由 Pearson Education 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

This Podcast emphasises sponsorship but in the context of public relations. As a student you are much more likely to be aware of sponsorship as a communications tool than PR. You are encouraged to be more aware of sponsorship and critically the reasons for a company sponsoring their chosen event/TV programme etc. What are the links; where is the mutual benefit; what criticisms do they have? Think for example if there is a relationship between the organisations in the partnership? Mention is made of TESCO and 'Race for Life' . You might want to identify a company and write a short briefing note to the directors setting out when they should sponsor a particular event/TV programme etc.

… continue reading

25集单集

#Higher Education #Marketing #Pearson Education #Podcasting Education

Artwork

Public relations and sponsorship

Pearson Education Marketing Podcasts

published 15+ y ago

分享

内容由Pearson Education提供。所有播客内容（包括剧集、图形和播客描述）均由 Pearson Education 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

This Podcast emphasises sponsorship but in the context of public relations. As a student you are much more likely to be aware of sponsorship as a communications tool than PR. You are encouraged to be more aware of sponsorship and critically the reasons for a company sponsoring their chosen event/TV programme etc. What are the links; where is the mutual benefit; what criticisms do they have? Think for example if there is a relationship between the organisations in the partnership? Mention is made of TESCO and 'Race for Life' . You might want to identify a company and write a short briefing note to the directors setting out when they should sponsor a particular event/TV programme etc.

… continue reading

25集单集

#Higher Education #Marketing #Pearson Education #Podcasting Education

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