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Marketing - Deep Dive 6 - Price – Strategies and Influences
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Episode 6: Price – Strategies and Influences
In this episode, we focus on Price, the second "P" of the marketing mix, and its importance in business success. We explore key pricing strategies, including price skimming, penetration pricing, and loss leaders, and explain how businesses choose the right approach.
We also examine the factors influencing pricing decisions, such as costs, competition, and the product life cycle, and highlight the relationship between price and demand. With clear examples and actionable insights, this episode is perfect for GCSE Business Studies students looking to master the art of pricing and its impact on business performance.
Credits: Audio and AI assistance powered by Google Notebook LM.
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