115: Strategic Marketing Of Tech Products (ft. Martina Lauchengco) People Of Product podcast

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内容由George Brooks提供。所有播客内容（包括剧集、图形和播客描述）均由 George Brooks 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

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115: Strategic Marketing of Tech Products (ft. Martina Lauchengco)

2+ y ago 45:03

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内容由George Brooks提供。所有播客内容（包括剧集、图形和播客描述）均由 George Brooks 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

Building a great product is only half the battle. Strong product marketing helps direct how the product gets to market and tells a compelling story about why people need it now. It’s a unique discipline that sits at the intersection of pure marketing and product, and it’s helping break down silos between the two. Martina Lauchengco from the Silicon Valley Group, and author of “Loved”, is on the show to talk about the fundamentals of product marketing and how to apply them.

Martina's book "LOVED" is available at Target online.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

… continue reading

167集单集

#Tech #Business #George Brooks #Innovation Team #Product Lead #Alignment #Craft Teams #Distributed Teams #Product team

Artwork

115: Strategic Marketing of Tech Products (ft. Martina Lauchengco)

People of Product

published 2+ y ago

分享

MP3•单集首页

内容由George Brooks提供。所有播客内容（包括剧集、图形和播客描述）均由 George Brooks 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

Building a great product is only half the battle. Strong product marketing helps direct how the product gets to market and tells a compelling story about why people need it now. It’s a unique discipline that sits at the intersection of pure marketing and product, and it’s helping break down silos between the two. Martina Lauchengco from the Silicon Valley Group, and author of “Loved”, is on the show to talk about the fundamentals of product marketing and how to apply them.

Martina's book "LOVED" is available at Target online.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

… continue reading

167集单集

#Tech #Business #George Brooks #Innovation Team #Product Lead #Alignment #Craft Teams #Distributed Teams #Product team

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