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Not Everyone Goes To A Salon: A Lesson In Marketing & Your Mindset
Manage episode 361539054 series 3046924
内容由Nina L. Kovner提供。所有播客内容（包括剧集、图形和播客描述）均由 Nina L. Kovner 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode, Nina shares some much-needed context to help you understand the difference between salon-going and non-salon going consumers, which helps you better define your own target market, dream clients, or what we call at Passion Squared, brand people. When you have clarity around this, you can spend more time focusing on who you serve, and less time and frustration on the folks who simply don't see value in a salon experience or never will. Nina also shares a super important marketing fundamental to help you align your pricing with your brand, strategy, business model, objectives, and desired outcomes and simplify your decision-making. You can find us on the socials @passionsquared and on the web here. Thank you so much for listening!
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