The Michael Caz Podcast brings you the latest in health, business, relationship, and adventure.
Manage episode 225907909 series 2396523
On this episode of the Peppered Podcast I’m speaking with Chris Kirby, founder of Ithaca Cold-Crafted, the first ever, cold-crafted hummus. This is not just another “me too” hummus. They use a cold pressure process instead of heat pasteurization, which keeps their ingredients raw, full of nutrients, and incredibly flavorful. On this episode we discuss: • The Ithaca Cold-Crafted brand story • How small brands can compete against category giants • Gaining distribution for emerging brands • Production scale-up challenges • Maintaining profit along the journey • The role of social media