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#5 Reducing The Risk of Marketing Investments with Mark Chudnoff

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Manage episode 216736834 series 2396523
内容由Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast提供。所有播客内容(包括剧集、图形和播客描述)均由 Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Mark Chudnoff is one of the industry’s leading experts in marketing research and president of Chudnoff Associates, a full-service marketing research firm, known for their expertise in food and beverage. On this episode we discuss: • The diverse tools available for developing marketing insights • How to use research and insights to assure you have the right product, idea, campaign, etc. • Research for packaging design • Sensory research • Research for innovation • The right path for launching new products • The pros and cons of DYI research
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Manage episode 216736834 series 2396523
内容由Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast提供。所有播客内容(包括剧集、图形和播客描述)均由 Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Mark Chudnoff is one of the industry’s leading experts in marketing research and president of Chudnoff Associates, a full-service marketing research firm, known for their expertise in food and beverage. On this episode we discuss: • The diverse tools available for developing marketing insights • How to use research and insights to assure you have the right product, idea, campaign, etc. • Research for packaging design • Sensory research • Research for innovation • The right path for launching new products • The pros and cons of DYI research
  continue reading

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