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#8 Launch and Learn with Jim Partner

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Manage episode 219664528 series 2396523
内容由Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast提供。所有播客内容(包括剧集、图形和播客描述)均由 Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Jim Partner is president of The Partner Company and an adjunct professor at St. Joseph's University in their food marketing program. In this episode we talked about how to successfully launch a food or beverage product. “Launch and Learn” is somewhat of an oxymoron—and it’s the exact opposite of what makes for a successful launch strategy in the food or beverage space. We discussed: • Why most new product launches fail • Why launching a food or beverage product is so different than other sector • The right research • Brand development • Your brand story • Gaining distribution • Consumer support • The retailers’ role in this process
  continue reading

20集单集

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Manage episode 219664528 series 2396523
内容由Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast提供。所有播客内容(包括剧集、图形和播客描述)均由 Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Jim Partner is president of The Partner Company and an adjunct professor at St. Joseph's University in their food marketing program. In this episode we talked about how to successfully launch a food or beverage product. “Launch and Learn” is somewhat of an oxymoron—and it’s the exact opposite of what makes for a successful launch strategy in the food or beverage space. We discussed: • Why most new product launches fail • Why launching a food or beverage product is so different than other sector • The right research • Brand development • Your brand story • Gaining distribution • Consumer support • The retailers’ role in this process
  continue reading

20集单集

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