Overcoming skepticism about the affiliate channel and customer acquisition with Larry Shaw of Mackenzie Childs
Manage episode 312817258 series 3247187
内容由pepperjam提供。所有播客内容(包括剧集、图形和播客描述)均由 pepperjam 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
On this episode of PepTalks, Pepperjam sits down with Mackenzie Childs’ CMO, Larry Shaw, to talk how they overcame skepticism about the affiliate channel and now credit it as one of their biggest channels for both sales and new customer acquisition—driving roughly 2/3 of the brands’ new-to-file customer sales.
13集单集