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Data Insight Playbook: Tools and Training for marketing effectiveness
Manage episode 384246277 series 3520264
内容由Saumya Prakash, Multiplier AI, Saumya Prakash, and Multiplier AI提供。所有播客内容（包括剧集、图形和播客描述）均由 Saumya Prakash, Multiplier AI, Saumya Prakash, and Multiplier AI 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Listen in as podcast host Saumya Prakash uncovers the world of pharma marketing and analytics with our guest Mr. Praveen Mathur, Vice President, Analytics, Amp Idea, Inc. With a wealth of experience spanning over three decades, Mr. Praveen provides an insightful perspective on how AI and data have revolutionized pharma marketing.
Some of the key aspects we discuss in this episode:
- Impact of Marketing on Generic Drug Market
- Improving Pharma Marketing Content and Effectiveness
- Challenges of Marketing and Analytics Teams
- Chatbots and Automation in the Life sciences Industry
- Social Media Marketing Challenges and Opportunities for Pharma Brands
- Importance of correct Business Rules and Analytics for data driven marketing
You can download your copy of Data Insight Playbook at https://bit.ly/49FcLIv
Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.
Know more about us at: https://multipliersolutions.com/
About the guest:
Mr. Praveen Mathur is a seasoned industry professional with a career spanning over several decade in the pharmaceutical and healthcare sector. Presently holding the position of Vice President at Emedi Pharmaceuticals, his extensive experience is marked by a strong focus on data analysis, market research, and the strategic optimization of sales initiatives.
Contact him at: https://www.linkedin.com/in/praveen-mathur-88693b6/
About the host:
Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.
Contact her at: https://www.linkedin.com/in/saumya-multiplierai
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