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Innovate and Lead: Pharma Marketing in the AI Era with Prashant Menon
Manage episode 445262050 series 3520264
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In this exciting episode of the Pharma Marketing Playbook, Data Gen AI and Beyond, where Saumya Prakash, co-founder at Multiplier AI, hosts Mr. Prashant Menon, a distinguished leader in the pharmaceutical industry. Explore Prashant’s comprehensive journey from field sales to senior management roles across top Indian MNCs like CIPLA and Sun Pharma, and delve into his insights on transitioning through career phases, transforming marketing strategies, and leading organizations. Discover strategic alignments, customer profiling, and the vital role of AI in enhancing pharma marketing dynamics. Gain insights on leveraging technology for superior diagnostics, patient management, and market comprehension. Prashant shares actionable advice for new entrants and experienced marketers on engaging with multi-generational workforces, advancing digital transformations, and harnessing AI for sustainable growth in the pharma landscape.
Key Highlights:-
Introduction to the Pharma Marketing Playbook
Meet Mr. Prashant Menon: A Distinguished Career
Prashant's Journey in Pharma Marketing
Strategic Alignments and Leadership Initiatives
Challenges in Pharma Marketing
The Role of AI in Pharma Marketing
Advice for New Entrants in Pharma Marketing
Closing Remarks and Final Thoughts
Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing.
Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.
Know more about us at: https://multipliersolutions.com/
About Guest: -
Mr. Prasant Menon, is a distinguished leader in the pharmaceutical industry. He completed his Bachelor's in Microbiology at Bhavans College and his MBA in Marketing/Marketing Management at MET League of Colleges. He began his career at Cipla and soon advanced to become a Group Product Manager at Sun Pharma. He has undertaken senior roles at Ranbaxy, Alkem Laboratories, and Glenmark, before becoming Vice President at Alembic. Later in his career he has worked as Director at Wanbury Ltd and Managing Director at Exeltis India.He is also a visiting professor at Narsee Monjee Institute of Management Studies. Currently, he is the Founder and Director of Workplace Dynamics.
Prashant is a certified coach from Marshall Goldsmith & The Bento Coach, and now Prashant serves as an Certified Coach in the International Coaching Federation.
Contact him at : linkedin.com/in/prashantmenon19
About the host:
Saumya Prakash is the Co-Founder of Multiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.
Contact her at: https://www.linkedin.com/in/saumya-multiplierai
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