From Media Maven to Snack Innovator: Adam Cohen's Journey

Phillip Lanos Podcast

In this episode of the Phillip Lanos Podcast, we explore the entrepreneurial journey of Adam Cohen, VP of Communications for Keengrowth Capital and CMO of Snacksational Brands. Adam's career began in media, influenced by his family's business in out-of-home advertising, leading him to become a pivotal figure in entertainment and brand marketing. His story is one of innovation, from producing branded content for major entertainment networks to pioneering new snack concepts like Veggie Straws and Brownie Brittle. Cohen discusses his approach to blending entertainment with consumer goods, his role in fostering health and wellness through innovative products like hummus-based salad dressings, and his commitment to social impact through partnerships like the one with the Ryan Seacrest Foundation. His insights reveal a knack for spotting trends, leveraging personal strengths, and the importance of family in business.

Key Insights and Ideas:

- Media to CPG Transition: Cohen's unique career path from media and entertainment marketing to becoming a key player in the consumer packaged goods (CPG) industry, particularly in snacks.

- Innovation in Snacking: Highlights his role in developing and marketing groundbreaking snack brands, demonstrating how entertainment can amplify product launches.

- Health and Wellness Focus: Discusses Keengrowth Capital's mission to innovate in the health sector with products like hummus dressings and Indian yogurt, emphasizing clean, health-conscious options.

- Entrepreneurial Mindset: Emphasizes the importance of identifying one's strengths and weaknesses, choosing roles that align with personal capabilities rather than traditional expectations (like opting for CMO over CEO).

- Family and Business: Shares insights on successfully working with family, attributing success to mentorship, autonomy in decision-making, and mutual trust.

- Social Responsibility: Outlines his and his company's commitment to philanthropy, notably through partnerships that support children in hospitals via the Ryan Seacrest Foundation.

- Continuous Innovation: Cohen expresses a constant lookout for new brand partnerships and innovations, showing an entrepreneur's never-ending quest for growth and impact.