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8: Key trends in online advertising with Sergey Shchelkov
Manage episode 311943237 series 3204105
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We invited Sergey Shchelkov from Epom Ad Server to discuss the current trends and future prospects of the online advertising world. We touched upon the ad-blocking phenomenon, efficiency of the most popular ad formats, programmatic buying, the rise and fall of ad servers and the future of digital ads with 5G on the horizon.
Your host:
- Marek Hasa is Pixelfield’s marketing and behavioural adviser.
- Pixelfield is a product design & development consultancy with offices in London, Amsterdam and Prague
- https://pixelfield.co.uk
This episode’s guest:
- Sergey Shchelkov is Sales Executive at Epom Ad Server and Epom DSP with a hands-on, data-driven approach and deep knowledge of the programmatic landscape. He is responsible for all global advertising sales efforts and partnerships.
- https://epom.com
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