PlayAbly Podcast 14 - Gamification Everywhere: Lessons from Temu and Beyond

PlayAbly Podcast: Gamifying E-commerce for the Future

In this episode of the Playably Podcast, we sit down with CEO and founder John Cheng to deconstruct how gamification has become a cornerstone for global success stories like Temu. From interactive spinners and loyalty programs to personalized engagement strategies, we explore how brands are using gamification to hook customers, drive loyalty, and gather invaluable insights.

We discuss the psychology behind gamified experiences, their widespread impact across industries—from eCommerce gamification to airline loyalty programs—and actionable steps brands can take to start integrating gamification in ecommerce today. Whether you’re new to gamification or looking to refine your approach, this episode is packed with insights you won’t want to miss.

Welcome to the PlayAbly Podcast, where we dive into the art and science of gamification, customer engagement, and driving conversions.

At PlayAbly, we turn passive audiences into active customers through shoppable games and playable experiences that transform how brands connect with their customers. Book your free demo here.

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Get Your First Month of PlayAbly free when you mention this Podcast during your free PlayAbly Demo - learn how gamification can improve your ecommerce shop at www.playably.ai