))
How To Design A Loyalty Program That Players Love
Manage episode 461131993 series 2953271
内容由PGbiz Podcast提供。所有播客内容（包括剧集、图形和播客描述）均由 PGbiz Podcast 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Mobile gamers engage, splash the cash, and stick around when studios bake the right mix of personalisation and exclusivity into their gameplay. In Part 2 of our series looking at Mistplay’s Mobile Game Growth Report, Kyle West, Sr. Director of Marketing at Mistplay, and Oxana Fomina, ad monetization expert and Founder of Gradient Universe, return to reveal how studios can leverage IP and brand collaborations and craft loveable loyalty programs to rocket revenue growth. They unpack why there’s “no such thing as a non-paying player” and how the best developers create irresistible triggers that keep users coming back. Learn how to design loyalty experiences that evolve with your audience, use web shops to unlock new revenue streams, and apply dynamic pricing and FOMO-driven offers without breaking player trust.
CHAPTER TIMESTAMPS
00:00 - Let's talk loyalty
03:35 - Take a step back to
06:07 - One tactic to increase retention
08:41 - Designing a loyalty program that players love
13:34 - Favourite games Q&A
* * * * * * * * * * * * * * *
** Let's Connect **
👉🏻 X - https://x.com/pgbiz
👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/
👉🏻 Facebook - https://www.facebook.com/PGbiz
👉🏻 Website - https://www.pocketgamer.biz
Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event
150集单集
分享
