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内容由Jeremy Enns, Justin Jackson | Podcast Growth, and Promotion Experts提供。所有播客内容(包括剧集、图形和播客描述)均由 Jeremy Enns, Justin Jackson | Podcast Growth, and Promotion Experts 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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3 (Non-Social) Marketing Channels High-Growth Shows Use to 2x Their Audience

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Manage episode 404781540 series 3549902
内容由Jeremy Enns, Justin Jackson | Podcast Growth, and Promotion Experts提供。所有播客内容(包括剧集、图形和播客描述)均由 Jeremy Enns, Justin Jackson | Podcast Growth, and Promotion Experts 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Everyone loves to talk about podcasting's so-called "Discoverability Problem". But does it actually exist?

And if not, what are the marketing channels you as a creator can tap into to get your show in front of more of your ideal listeners?

In this episode, we break down three types of listener acquisition channels and how you can leverage them to grow your show... without social media and without a discovery algorithm.

📊 What did you think of this episode? Click to cast your vote:

🤩 Nailed It!
🙂
Solid
🥱
Meh
😒 Do better

Topics Covered

00:54 Does the Podcast Discoverability Problem actually exist?
04:49 What the data shows about the effectiveness of various marketing channels
08:37 Writing is often a strong indicator of success in podcasting
11:18 How to pick the right marketing channel for you
12:06 The three types of marketing channels at your disposal
15:36 Owned media: The low-hanging fruit for many creators
24:14 What most podcasters get wrong about growth through collaborations
37:01 When is the right time to start paid listener acquisition?
46:34 How to kickstart word-of-mouth growth?
52:47 Your homework for this episode

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resources

Famous & Gravy
Podcast Allies
Answer The Public
PodRoll

Subscribe to Podcast Marketing Trends Explained

Check out the Podcast Marketing Trends 2023 Report

Subscribe to the Scrappy Podcasting Newsletter

Try Transistor.fm for free for 14 days

Connect with Jeremy on Twitter | LinkedIn
Connect with Justin on Twitter | LinkedIn

✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

  continue reading

15集单集

Artwork
icon分享
 
Manage episode 404781540 series 3549902
内容由Jeremy Enns, Justin Jackson | Podcast Growth, and Promotion Experts提供。所有播客内容(包括剧集、图形和播客描述)均由 Jeremy Enns, Justin Jackson | Podcast Growth, and Promotion Experts 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Everyone loves to talk about podcasting's so-called "Discoverability Problem". But does it actually exist?

And if not, what are the marketing channels you as a creator can tap into to get your show in front of more of your ideal listeners?

In this episode, we break down three types of listener acquisition channels and how you can leverage them to grow your show... without social media and without a discovery algorithm.

📊 What did you think of this episode? Click to cast your vote:

🤩 Nailed It!
🙂
Solid
🥱
Meh
😒 Do better

Topics Covered

00:54 Does the Podcast Discoverability Problem actually exist?
04:49 What the data shows about the effectiveness of various marketing channels
08:37 Writing is often a strong indicator of success in podcasting
11:18 How to pick the right marketing channel for you
12:06 The three types of marketing channels at your disposal
15:36 Owned media: The low-hanging fruit for many creators
24:14 What most podcasters get wrong about growth through collaborations
37:01 When is the right time to start paid listener acquisition?
46:34 How to kickstart word-of-mouth growth?
52:47 Your homework for this episode

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resources

Famous & Gravy
Podcast Allies
Answer The Public
PodRoll

Subscribe to Podcast Marketing Trends Explained

Check out the Podcast Marketing Trends 2023 Report

Subscribe to the Scrappy Podcasting Newsletter

Try Transistor.fm for free for 14 days

Connect with Jeremy on Twitter | LinkedIn
Connect with Justin on Twitter | LinkedIn

✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

  continue reading

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