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内容由Jeremy Enns, Justin Jackson | Podcast Growth, and Promotion Experts提供。所有播客内容(包括剧集、图形和播客描述)均由 Jeremy Enns, Justin Jackson | Podcast Growth, and Promotion Experts 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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The Hard Truth About Growing A Podcast Today (& How You Can Beat the Odds)

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Manage episode 400785052 series 3549902
内容由Jeremy Enns, Justin Jackson | Podcast Growth, and Promotion Experts提供。所有播客内容(包括剧集、图形和播客描述)均由 Jeremy Enns, Justin Jackson | Podcast Growth, and Promotion Experts 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Look closely at the data behind almost anything—from podcast growth, to Google search results, to Amazon product sales, and more—and you'll notice a trend.

In almost every case, the bulk of the rewards (downloads, clicks, sales) go to just a tiny percentage of the available options.

This pattern shows up everywhere, and it's known as the Power Law.

In this episode, we're breaking down the math behind the power curve as it relates to podcasting, whether you should actually be aiming to be at the peak of the curve, and how to set realistic and achievable goals related to your show.

📊 What did you think of this episode? Click to cast your vote:

🤩 Nailed It!
🙂
Solid
🥱
Meh
😒 Do better

Topics Covered

00:00 Introduction
05:10 Understanding the Power Law Curve and it's impact on podcasting
14:25 Why you shouldn't settle for creating an "average" podcast… and strategies for stand-out
26:40 Unpacking the download data in the Podcast Marketing Trends 2023 Report
37:15 Aligning expectations and setting realistic goals

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resources

Complete the Podcast Marketing Trends 2024 Survey

Subscribe to Podcast Marketing Trends Explained

Check out the Podcast Marketing Trends 2023 Report

Subscribe to the Scrappy Podcasting Newsletter

Try Transistor.fm for free for 14 days

✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

  continue reading

15集单集

Artwork
icon分享
 
Manage episode 400785052 series 3549902
内容由Jeremy Enns, Justin Jackson | Podcast Growth, and Promotion Experts提供。所有播客内容(包括剧集、图形和播客描述)均由 Jeremy Enns, Justin Jackson | Podcast Growth, and Promotion Experts 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Look closely at the data behind almost anything—from podcast growth, to Google search results, to Amazon product sales, and more—and you'll notice a trend.

In almost every case, the bulk of the rewards (downloads, clicks, sales) go to just a tiny percentage of the available options.

This pattern shows up everywhere, and it's known as the Power Law.

In this episode, we're breaking down the math behind the power curve as it relates to podcasting, whether you should actually be aiming to be at the peak of the curve, and how to set realistic and achievable goals related to your show.

📊 What did you think of this episode? Click to cast your vote:

🤩 Nailed It!
🙂
Solid
🥱
Meh
😒 Do better

Topics Covered

00:00 Introduction
05:10 Understanding the Power Law Curve and it's impact on podcasting
14:25 Why you shouldn't settle for creating an "average" podcast… and strategies for stand-out
26:40 Unpacking the download data in the Podcast Marketing Trends 2023 Report
37:15 Aligning expectations and setting realistic goals

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resources

Complete the Podcast Marketing Trends 2024 Survey

Subscribe to Podcast Marketing Trends Explained

Check out the Podcast Marketing Trends 2023 Report

Subscribe to the Scrappy Podcasting Newsletter

Try Transistor.fm for free for 14 days

✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

  continue reading

15集单集

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